My Website Design Process
I work with you to craft a marketing-focused website, using web best practices, to get you online looking unique and stylish. This efficient process focuses on clarifying your message, attracting the right visitors, and converting them into customers. All you have to do is prepare your content, answer some simple questions, and you’ll have a website you will love sharing with others.
How the Website Process Works
1. Get Started
Schedule your on-boarding call and pay the invoice. Then, you’ll fill out a simple questionnaire that lets me get to know you, your business, and your style. I’ll coordinate with you to ask any questions before beginning work on your website.
2. Get Prepared
Organize and prepare your text and images. You’ll upload this to a shared online folder. I’ll take a look at the content and make sure all that is necessary is there and make light comments on the copy.
3. Get Launched
I’ll take a look at all the content and the questionnaire and craft a plan for your site. I’ll give you notice of the selected work days for the website creation and, once it’s ready for viewing, send it over for your review. Once you take a look and approve the site, it’s time to celebrate!
Easy-to-understand, transparent pricing for your new website.
The pro package is for serious business owners and organizations that need an effective and distinctive website optimized for search, has multiple landing/sales pages, and some very custom touches. I recommend this for businesses with great products/services looking to take their business to the next level with automated email sequences, lead-generating PDFs, strong SEO, and a custom design. Pro includes:
Everything in Essentials, plus the following
An additional landing page for your main service, team, or blog
Automated e-mail follow-up sequence (5-part) created and set-up
Digital brand toolkit including font, brand colors, and recommended tone/voice
100% “done-for-you” SEO optimization, including keyword research and marketing tips
A curated selection of recommended blog post topics with high ranking potential
Investment: $2500 (flat rate so you won’t have any surprises)
The essentials package is perfect for business owners who want to get all their boxes checked for their website from the get-go. This is popular for businesses who have a service that is typically searched for and could benefit from the Search Engine Optimization (SEO – aka, getting found higher in the search results on Google). Essentials includes:
Everything in Starter, plus the following
Keyword research for SEO optimization
Keyword mapping for SEO
Done for you SEO implementation
Lead-generating PDF design and implementation
Investment: $2000 (flat rate so you won’t have any surprises)
The starter package is perfect for a small business with a single driver. You may have a single product/service you are offering, have a portfolio to display, or are just a professional in need of a solid online presence. This package includes:
Streamlined discovery and messaging process to get focused on your business goals
Effective, professionally-designed website of up to five pages
Blog set up and five custom posts formatted
Story-focused content curation method to assist in figuring out what content should be and should not be on the website
Training session on how to update your website
Investment: $1500 (flat rate so you won’t have any surprises)
My web design packages includes everything you need to get up and running online. Additional bonuses include basic SEO and easy-to-follow training are included in all packages, so you can rest-assured that this is a pro, ready-to-go website you can launch immediately.
A discovery workbook designed to clarify your copy, content, and images prior to the scheduled website work days
Story-focused method that will help you create and organize the effective content for your project
Custom-created typographic and color palette so your site is unique
Training on how to use your site + tutorial videos
Complimentary strategy session to talk through business goals, web structure, and functionality
Website hosting discounts for chosen domain and hosting subscriptions
Basic SEO set-up, including submission of your site to major search engines like Google
Google analytics set-up and integration
Light proofreading of your content during the day
Stress-free domain mapping and integration for your site
Simple payment options – one-time and 2-part payments, whichever is most comfortable for you (I accept all major credit cards and ACH transfers
*Additional services, like brand identity design, custom video production, photography, Facebook ads, Google PPC, and email marketing are available as well as additional add-ons and as stand-a-lones.